"A man who works with his hands is a laborer; a man who works with his hands and his mind is a craftsman; but a man who works with his hands and his brain and his heart is an artist."
—Louis Nizer
Far too often designers forget to think , love, and feel. Many firms treat designers as tools —meat machines who can create a basic layout or can "Photoshop That." Cheap advertising has turned many designers into production artists of the worst sort. We do not sell websites. We do not sell logos or print material. The role of a designer or an artist is to sell thoughts and feelings. Any designer, or piece or "artwork" or "creative" that does not seek to sell ideas and feeling should be challenged.
No comments:
Post a Comment