6.07.2011

Go Mavs!


Cheerin' for the Mavs tonight! To make this more relevant to design I will also mention how much I love the Mavs logo. Well, one of them that is. I can't stand the orignal logo (with the capital M and the basketball.) I am very surprised to see that the Mavericks continue to update and use this mark. The Horse logo is used much more often, but every once in a while the "M" logo slips through. (like on this year's Western Conference Champion's hats) The team's branding would be even stronger if they used only one logo and trashed the original, instead of confusing people with two very different marks. The horse logo is strong and aggressive as a sports logo shold be, but it also depicts a "Maverick" well without being too illustrative or too abstract.


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